Not easy to know what to write, get someone else's hand for it Project Best wishes Description Finding the right words for the right occasion isn't easy, taking into account people's sensitivity, the context and your relationship. Best wishes is an app that suggests personalised messages to keep in touch with people you like. Answer a few questions about the person, gender, tastes, children.. And get some suggestions from experts. Target audience This app's great for people facing occasions like birthdays, family events but also sadder ones like funerals. Revenues The app's free and extra services are paid: formal letter sent, dedicated text written. Strategy The right words aren't always easy to find, so get some help to get the right effect. Effective communication makes a difference, so results are expected early if the project is working successfully.