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How do I know what battles are worth fighting for in a startup?

It's a good trait of character to fight for the things that matter to you. Life and business don't always go on smoothly.

Choose your fights well, keep them short and intense!

You'll always be considered as strong as the toughest battle you've won, people will remember you as such and build a image of you that can last for a long time. Yet those battles may not fully describe you and your personality, as they were brief moments in time when you managed to pull something out.

What really matters is not so much the battles you win but how you pick the right battles, that you may loose or win. Fighting involves temporary blind determination so it's tempting to go all the way without reconsidering your battle until it's over and jumping on the next one as fast as possible.

Remember it's not enough to fight for something, it's also important to check that what you're fighting for is still worth it. And as soon as it starts loosing touch with your business strategy or personal vision, be ready to stop the cost and move on to a more meaningful battle.

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