You often hear people talking about their successes like "We worked hard then voilà!" or "We've been very lucky because the next day customers were flocking up". Nice but not really helpful for people who want to learn from you!
|Not all successes are instant and easy, being more objective helps others... and yourself too!|
If you're pitching your idea to people, count how many presentations you make against how many people decide to invest in your project. It's often under 1%... It'll help you understand how you need to organise your sales to be more realistic in your predictions.
You don't have to tell the truth to everyone about the internals of your business but being objective in your daily activities means recognising the truth and planning more accurately.