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What are the factors that investors use to rank startups?

You may already have selected the key metrics you need to monitor your business and you may already be working towards optimising all of them. But this will never be enough if you're not scoring high on the ranking factors your potential investors are using.


What's on your radar? Key ranking factors are a top priority!


If you're a social media or a community, you need to have tons of users. Good for you if they're very active or extremely well segmented, but you'll be compared with other projects in terms of users, that's a given. If you're a business, then you Monthly Recurring Revenues are what counts, no matter what great customers and relationships you may have.

It may sound simple but it's easy to be distracted with the many different factors that you may be tracking: make sure you investing relevant time and money towards the ranking factors that key investors expect from you.

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