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Why should you keep track of your number of users?

If you're running an app or website, keep an eye on your number of users! For at the beginning it'll grow steadily but it'll peak and stagnate... Be ready to identify that moment and test all you can to break the ceiling.

It's not enough to have growing figures, you must aim for the fastest growth possible to avoid stagnation


Everyday new people will start using the Internet so numbers tend to grow automatically online. But of course that's not enough. What should you do to keep numbers growing?

A number of methods exist, from A/B testing to involving your users to come up with new ideas. Whatever you do, make sure you monitor adequately and measure performance!

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