"One step is enough for a thousand to follow" is a sign that was written on a post in a tourist area in Iceland. The organisers wanted to protect it from being trodden on by herds of tourists.
This applies well for business: make sure sure you show people where you want them to go and they'll go.
But it's not enough, people don't go places for the sake of it: it has to be a direction they want to follow.
Same goes for your business: be where people want to go and show them the way.