It's hard enough is to find out what your customers want, but not as hard as delivering it cost effectively. When was the last time you were treated well for a good price?
|Quality is not always as you expect it, even when you pay good money for it|
Quality and service come at a high price most often... But it may not necessarily be so. A smile, a special attention, availability for questions and support, can all be organised if the right level of attention is planned for.
It can be also a good mobile website, an application update, a personalised service. Find out what your users need and give it to them, over and over, as part of a consistently amazing experience.