However hard the time you're going through, the promise of better days (be it holidays, a good rest, a bonus...) will keep you going. Hope is a huge motivator and is actually expected in normal life too.
|Now this doesn't look like a happy end user, what could be done better? More coffee? ;)|
When you land on a page, and not on of the thousand others the search engine prompted, you're hoping to find what you were looking for... Or even more.
It's not enough to solve problems and reduce pain points, what really matters is giving hope to whoever is interested in your service.