|Unsafely writing passwords down defeats the purpose of the password, doesn't it?|
I'm shocked by the number of people around me having problems with remembering their passwords. They end up writing them down in insecure places and mostly use the same one for multiple accounts.
The product is a light wristband that you can charge and update on your computer. It is kept up to date with your latest passwords via voice command.
Target market is older people having difficulty remembering their passwords and unwilling to save then on computer.
The device is purchased for a one off payment. Backup is available for a charge online and securely.
Strategy is focused on making war to writing passwords down or reusing passwords multiple times.