One of the most important aspects of a new project is to be visible to the right people. If you have a new product, show it to people who'll test it. If you have a business plan, show it to other entrepreneurs.
Discuss, collaborate, do all it takes to be visible.
That might sound lame but whatever stars do people will follow. That's the state you want to reach, to the extent of your project only, in order to leverage growth and secure your future. Work on your visibility!