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Should I invest in all ideas or only those that match selective criterias?

Kickbox is an amazing project initiated by Adobe and that aims at empowering employees to make ideas become new products.

Which ideas should stay and which ones should be thrown away?




The main concept is to make people accountable by providing a method and money without asking for anything back. However it's focusing on encouraging them to fulfill their project.

It's based on the fact that we never really know for sure if ideas are going to work and we use biased criteria to pick ideas that eventually won't work.

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