If you've ever got married, you may have used a wedding planner. Unless something really wrong happened you eventually said yes and had a party with your family and friends.
So why doesn't it happen in a similar way with business projects? You know where you're heading to, you're working really hard to make it happen, but in the end the project stops.
Business Ideas is like a wedding planner for your ideas and helps you keep track of your objective, be it a wedding or something else, because it'd be so bad to cancel your project when organising it becomes tricky!