Creating a new product's enthralling and risky, so don't leave it down to chance to see if it's going to sell or not.
Innovation goes hand in hand with marketing as without a customer there's little chance the product will develop in a way that'll meet a real need.
Seek customer feedback as early as possible, even if it's just confirming your idea on a 1 page presentation, in order to orientate your development strategy wisely.
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