If you want to succeed you need to be better than others, and as such you need an advantage.
What makes you unique? That's exactly what people know you for and what you can use to your advantage.
Why have others failed before you? Thanks to those assets you have you should be in a position to overcome the difficulties others have fallen to.
Do you know your competitive advantage? Then share your lessons learnt, it's always amazing to hear how people have got away from difficult situations.