One of the most common problems in complex projects is that the strategy is not well understood by employees. Not that it's not good but it's often not communicated in a way that speaks to stakeholders.
It's not enough to gather words in a presentation and make diagrams out of it. Everyone's got a different way to understand it and some need more details than you'd think.
Make your strategy obvious when you communicate it internationally. If something's not clear it's not a good sign: if you can't convince your own staff how will you convince external investors?