Do you know what boosting is? Do you know some people use it to predict the world cup winner?
Imagine you have soft rules to forecast which team's going to win the next match, e.g. if a particular player comes to the pitch, if the opponent team has a red card.
Find soft rules for your business and combine them, how many good products reviews you've received, how many new customers are following you on social media: together they can be very strong at telling what's next quarter's going to be like. Keep testing if they work well and add more of necessary. Multiple poor decision rules can become good predictors when observed together.