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Click purchase repeat

Have you ever been to a shop where in order to purchase something you had to fill in a form with your personal info, pay by spelling out your credit card details and wait for a week to be delivered?

Well that's what often happens on the Internet... No wonder why online shopping is having a hard time reaching the bulk of the market.

When you offer something online, and even if you have many reasons to make it complex, keep it simple for users: they should only have to do one click to select a product they like, then to pay, and optionally another click to repeat the operation later on.

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