What's a marketing plan?

When you're thinking about a new idea, marketing's one of the first thing that you should focus on. Who will you be selling to? How will you reach these people?

Nobody likes waiting, especially when your business depends on it... so make sure you're good on the marketing side

You could build a very strong case and yet be far away from the truth in marketing as feeling and intuition play a large role, especially if you're trying to convince people to buy in your project. Remember the success lies in the implementation, not in the writing so it's better to design a short and reachable plan.

One key though is to establish targets that will be used to monitor progress. Quantities and time scales will be put in as objectives and reviewed regularly to assess the strategy. Remember there's more value in reaching what you've said your goal was rather that setting fantasy goals.

Comments

How can I balance my cashflow and my product development?

Unless you have a regular source of income that covers all of your product development spendings, you'll have to continuously make sure you don't overspend. This has hard consequences: postpone work that isn't top priority, be frugal when dealing with salaries, focus on revenue growth instead of quality. Bootstrapping a startup requires to make hard choices to preserve your cashflow! Cashflow is king for most startups: even if you hand team problems skilfully, maintain a upbeat pace compared to competitors, money problems are still able to kill your business relatively quickly. One way of handling this is to have several regular revenue streams that make it possible to invest in building a quality product over time even if you don't get any funding. Stable resources are the key to a sustainable product roadmap!

Why should youth be more careful and elderly take more risks?

Youth are known to be foolish and the elderly to be averse to risk... Why do we take fewer risks as we get older ? Come on, Victoria, let's get this plane up in the air, we're covered by bullet proof insurance! The older we grow, the more security we get: financially, through life insurance... So that should give us more reassurance to invest into risky business. Youth on the contrary are right to take risks, for all the good things it brings, yet should be wary of not loosing more that they win. Be careful in your decisions then go for it and make it happen. Remember the older you get the more you should take risks.

When in one's life is a good time to become an entrepreneur?

There's never been a better time to be an entrepreneur : you can start with hardly any money at all and there's loads of advice available. On Business Ideas at least. Isn't it better to catch small fish by yourself than work in a big factory? Now's the time for employees, even if they have a full job. A project can be simplified to be tested on a small scale , within a few hours a week, before being expanded. Now's the time for students, projects that are part of their studies can be extended to become a small business for a small cost. Now's the time for the unemployed, be your own boss and prove you can do much better than people would think.

Business Ideas

Search This Blog