It’s not about good ideas or bad ideas: it’s about ideas that make people talk. Guess what I just heard, I'll tell you and then you'll tell everyone else, OK? Successful projects have this in common, they leave a lasting impression and make people want to talk about it. Even bad buzz is still buzz, so it can be valuable to a certain extent. What's the idea that made people talk most around you?
No one likes to spend a lot of time on something simple and work hard when it's not rewarding... Time, attention, money should go to areas that pay off in the end, else your strategy will soon be debated! Keep a light approach to preserve the fun in your work By keeping a low key approach to what you have in your plate, you get used to spending the least amount of energy to move forward. That's a very efficient way to go and you always have extra resources to spend if needs be. There will always be difficult people around, using obscure technical vocabulary and doing things the hard way, sometimes forcing it on others. Keep yourself out of it with humour and a light jokes to make do a tough situation with a fun attitude!