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Should I talk to my customers as if they didn't know anything about what I'm doing?

You've most probably already heard a presenter use acronyms, unknown concepts and strange sentences... And it made the speech really hard to understand if you're not in the field. It doesn't have to be in Japanese to be hard to understand Whatever the subject and its complexity, use reference points that will clarify things to your audience . Put things into perspective and state how what you're talking about relates to the big picture. Remember that out of context, things don't mean anything to those who aren't already into what you're talking about! Another thing is of course to adapt your talk accordingly so that you're well received. You don't want to talk about quantum physics equations to someone who's never heard of it... Or speak Japanese to an Italian.
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Is there a limit on the number of pivots I can make before it starts putting customers off?

Have you ever noticed how much ideas evolve over time? In small projects but also in larger ones, a key aspect is adaptation. Start on a path and then adapt your trajectory to reach your goals You may not notice it but it's very healthy for projects to deviate from initial plans in order to adapt to new conditions. It doesn't mean projects shouldn't have goals and do their best to achieve them. It means that questions should be asked early as to how best to adapt the underlying idea to the current context. Ideas change and business ideas help you keep track of them. Use the online assessment to validate your ideas regularly and make sure they're still relevant all along the way.

Should I communicate on all my achievements or only the most significative ones?

People around you may often brag about what great things they have done... even if that's rarely as good as what you do. The best advertisement is when people talk about your achievements! If you believe this is true, ask yourself why you've got a problem with it. People may be too proud about what they've achieved but that's none of your business. Unless they're wrong, let others say what they want. Do your best to achieve more and let others talk about your successes!

Is that a problem to tell customers that the feature they've been waiting for is under development when it's not?

Don't lie, it'll take a long time before you get people's trust back! Yes, the new feature will arrive soon, I promise (in one year's time) It doesn't mean you should always say the truth though. Saying you can't answer and changing subject is perfectly fine. If people keep pressing for answers, keep strong and ask questions yourself.

Should I sell my services based on my thematic expertise or my ability to understand new problems?

The Indian Nobel prize winner says a good teacher should always be like a child who keeps learning new things and listening to the world. Do you do keep learning new things in your day to day life? Or do you listen to what others say? Children know how to learn without bias and preconceptions Real experts know that... they don't know it all and have to do increasing efforts to keep learning. Make sure you cultivate your areas of expertise and stay humble about it. Use that tone in your communications: presentations, website, interviews... and you'll be considered as a serious and vetted professional.

Should I be nice to my startup colleagues or keep putting pressure on them?

It's difficult to judge oneself in the work environment as stress, the urge to show results and the lack of time complicate things. How do you know if your working habits are effective or should be improved? Feedback isn't always easy to get and give in stressful environments One thing to keep in mind is how people evolve around you. If some people you know become a bit nasty after working with you for a while... It may also be because you don't have a good influence on them? Another option is to check directly with your coworkers, you'll learn a lot even if feedback may not be so easy to hear. But for it to be efficient, make sure you foster a good environment and let your colleagues know they can talk freely.

Should I fully focus on my current project or share my time on some other ideas as well?

Even if you're overloaded and have no time to do anything else than urgent tasks, take a break. Talk to your boss if you have any, to your colleagues if they depend too much on you... and make a drastic change. Keep dreaming and taking perspective, it'll help you focus on what's really important in your current projects There's no point in chasing one rabbit if it may as well outpace you. Have other options and keep your head out of the water, so that you always know what your top priorities are. Of course it's not about chasing multiple rabbits at the same time and eventually catching none. Make sure your schedule allows for new ideas, creating value and anticipating the next steps. It'll help you to reinforce why your current projects are important and convince others of doing their best for it.