Business Ideas

A killer demo pitch at any time! Project The demo app for killer sales pitches Description If you've ever been to an Apple store, you may have noticed the huge variety of products there. Easy to get lost and wander for a long time before you find what you're looking for. The demo app asks you what you're into and guides you through the shop. Target audience This demo app is aimed at people discovering products in and out of the stores. Revenues The app is paid by the shops who want it. Similar apps can be developed for other customers e.g. Internet providers, car makers. Strategy The main goal is to provide personalised and knowledgeable assistance to newcomers in a shop. The app highlights the most suitable products and the best special offers.

Ideas are really hard to come by in a group, so most of the time founders have ideas on their own before bringing people in to discuss. What if you haven't been able to build a team yet? There are so many things that you can do alone, but a team allows you to go further It takes time and effort to convince people around you to join your project, and to be honest people rarely stick with you for a long time if they're better paid elsewhere. So why bother spending energy when you could very well proceed alone, if not as fast as with a strong team? Yet the strength of your team is a critical point when it comes to evaluating a startup for a jury at a competition, in a venture fund or an incubator. It's also the number 1 reason for startup failure. If you want to go far, invest in a good team and make it grow.

You may decide there's no need for a plan when things move so fast that every plan becomes outdated as soon as you've finished it. Yet objectives are really important when working as a team, to synchronise all efforts and make sure you drive in the right direction. Setting objectives in uncertain contexts requires the capacity to set clear expectations Setting objectives can be really tough but at least set expectations and monitor achievements every so often. Most importantly, try to avoid surprises as they only put people off and lower people's trust in you.

When you're working on your own project, you want to do your best to achieve the best results . It's not because you're your own boss that you should become lazy and demotivated! Working days and nights? There's a better way... However being fully committed to a project is a dangerous thing in the middle/long term as you'll soon deplete your energy levels. Which isn't good as if you loose hope in your project, no one else will do it for you and chances are others will disengage soon. Here's one simple rule to remain available in a sustainable way: make sure people know they can contact you in case of an emergency at all times. For all other things that aren't emergencies, have a backup person to address issues . No one should contact you for minor or non urgent things when you've logged off, because you need time off too!

When we're asked about feedback to improve something, we tend to talk first about new things to add. A new feature to a website, a new team in an organisation, a new dish on a menu.... but what if the website is already too stuffed? The organisation is already stretched? The menu already too long? Building doesn't necessarily requires to go high... but surely to bring value A study reported by Adams et al. in Nature shows that we naturally favour adding over substracting in decision making. And even more so when under stress, for example when we're multi-tasking, already busy with a primary activity. Can you think about how doing less adds more value than doing more? Stopping activities brings the fresh air and resources that allow you to be more productive in your main activities.

We've all heard before that you shouldn't change a winning team and it's true to an extent. However in markets where changes are happening constantly, it's better not to have all your eggs in one basket or else you'll risk loosing it all to other businesses who keep innovating. I've always smoked, why should I change? Some habits are hard to kick indeed If an old habit is an excuse not to try something new, then that's sad. If you're not the person in charge, then your mission becomes to change that with tact and at the right time. Immediate change is sometimes impossible for processes that have been going on for ages, unless a disruption occurs (like a pandemic for example!). Be careful though of not breaking things that work: if you don't monitor closely the effect of changes then you could easily do unproductive changes that will hurt your business. Monitor and get feedback on your actions to make sure you're going in the right direction... an