Keep things simple so that even someone who doesn't understand what you do can follow along.
You never know in which state the persons you're talking to, writing to, are. Give them a favour and make their lives easier. Hopefully they'll do the same to you as well one day!
Eventually, by simplifying actions on a website, you'll make it easier to support people who need help. You'll make it faster to develop new features as well.
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Business Ideas: the ultimate test for your business ideas
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