Luckily the human brain is selective and bad moments are soon forgotten. But there needs to be good moments to remember else there'll be nothing in the end. That's where encouraging people works best: show you care about them and you're ready to do something to help them do their best. They'll definitely remember the good vibes, if not the exact situation when it happened.
Encouragements give strength to people and helps creating good memories. It also enables people to go further and reveal their inner potential.
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